Turn complex products into clear, confident experiences
I help teams define, improve and deliver digital products that are easier to understand, easier to use and more credible to customers. My work combines product thinking, UX strategy, design systems and high-quality visual execution.
Product and UX design
From early product definition to production-ready interfaces, I create user flows, wireframes, prototypes and responsive UI for web and mobile products. I am especially effective when the product is technically complex or the requirements are still evolving.
UX audits and redesigns
I identify friction in existing journeys, clarify information architecture and redesign the moments that affect comprehension, trust and conversion. The result is a practical improvement plan supported by interface solutions—not a generic list of observations.
Design systems
I build scalable Figma systems using reusable components, Auto Layout, Variants and Tokens. This helps product and engineering teams work faster, improve consistency and reduce avoidable design and QA work.
Specialist product experience
My background includes health-tech workflows, cybersecurity and privacy tools, fintech and investment platforms, e-commerce, SaaS and emerging AI products. I understand how to make complex functionality approachable without oversimplifying it.
Creative direction and brand systems
When a product also needs a stronger identity, I connect brand strategy, visual language and digital experience into one coherent system across product, web and communication.
How we can work together
• A focused UX audit or expert review
• A new product, feature or MVP
• A redesign of an existing platform
• A Figma design system or component library
• Ongoing senior design support or fractional leadership
• Brand and digital-experience direction
• A new product, feature or MVP
• A redesign of an existing platform
• A Figma design system or component library
• Ongoing senior design support or fractional leadership
• Brand and digital-experience direction
Start a conversation
Tell me what you are building, what is not working and what outcome matters most. I will respond with a clear recommendation for the most useful next step.
Email: igor@sarkulov.com
LinkedIn: linkedin.com/in/igorsarkulov/
LinkedIn: linkedin.com/in/igorsarkulov/
Thank you!